A successful online store on the internet requires a comprehensive marketing plan, a top notch team of web designers and programmers to execute the plan, and a rock solid ecommerce software platform the has all the elements needed to close the deal with easy checkout, and reliable fast performance. Now add the daily operations interface for processing orders and returns, and easy to use interface to add and edit product and inventory, and a customer relations module system for interfacing with customers during the purchase cycle.
Without all the bases covered during the construction and deployment of the custom online application, the store will simply not produce the desired results your company expected, and you will miss out on a huge opportunity, to stake your claim of market share on the internet today.
Our team of designers and programmers can build your company a top notch store that is capable of competing on a commercial level with companies like OverStock.com. The only limitations that exist are your product mix, and the amount of money you spend on advertising.
One of the biggest mistakes we see on a daily basis is poor messaging of the stores intentions.
Elements such as incorrect color pallets, wrong images, and the incorrect use of red, and flashing objects will confuse the customer, telling them to leave the site.
Building a successful online ecommerce store requires a comprehensive marketing plan during the build.
Online Marketing and ecommerce simply go hand in hand together like chocolate and peanut butter. They are two subjects that taste great, but when combined together, they taste even better because they both complement each other towards the same goal.
There is a great deal of knowledge that is required in many different subjects that go beyond just marketing alone.
On the design side, the correct interpretation of the marketing plan must be storyboarded into samples and tested for proven results, against a test panel of people. This ensures that the messages we are projecting to them are correctly received and understood by the customers, and that they all get the same general message. Then the proper color palette must be constructed that both matches your companies colors, yet offers a harmonic blend of both color and contrast.
On the operations side, we are setting up your payment options, such as your payment gateway, shipping vendors, freight vendors, customs for international orders, currency conversions, situations for dry ice, hazardous materials, not for export items and so forth.
Many mistakes are made in the deisgn of stores, especially the Landing Page. We participate on several forums, and help store owners indentify the mistakes they made in the design process. Below are some of the bloopers that we have seen that are very common, and are repeated over and over.
We've been doing this for along time now. Since we do marketing and have written our own eCommerce Application, we know the industry inside and out.
We can tell you anything you want to know about the industry, and create a successful store based on your budget. We will cover all aspects of your products and services, and determine the best method of operation. If you’re mixing both products and services together, that's not a problem.
Our experience in Landing Page designs can either reflect a retail experience like a department store such as Macy's, or we can project a warehouse store experience like home depot. In either case, we will create a landing page that customers will embrace, not reject causing a bounce.
Our product display systems will keep the customer in your store looking for hours at a time, never losing interest until they’re ready to sleep.
We offer a very smooth checkout system that puts the customer in the driver’s seat, making them an instant expert on how to complete the process.
It's time to tell the world about your store, so you can drive traffic from the internet directly to your website. The days of just relying on organic search engine results are over now. Social Media now envelopes the internet, creating a thick sheet of ice that blocks your website from getting to the top. The only way to bust through the ice is to advertise on more popular websites, and create links back to yours.
The other methods are traditional such as print, radio and television. You can gain access to millions of people at a time, suggesting or nudging them to your store.
One of the caveats to advertising is that the marketing campaign must match the business or marketing plan in order to be successful. The messages must be clear and concise, as to not confuse the potential customer. The online store must be ready to accept, the possible thousands of customers that will access your store at the same time.
We have specially written software tools that are capable of monitoring traffic to your online store. Our reports will tell your company where the customers are coming from, what time of day, region of the country, and monitor conversion rates at multiple points of the sales cycle.
With this information, we can fine tune marketing campaigns, or slowly add or blend additional product lines to the mix for awareness and promotion. Dead advertising channels will be identified, and corrected with a course of action.
We don't admit to getting it right the first time out. So we include several months of optimization to the store for fine tuning and further optimization. We can however claim that we will get it right within the first 120 days of deployment.
We have been in the business for over 10 years now, and have developed our own ecommerce shopping cart application called Internet Commerce Engine 5. Internet Commerce Engine 5 is designed like a POS System for the internet, in which all orders step through a 5 step process towards completion.
Since we are the authors of this application, we are able to provide your company with custom code modules for product display and unit selection or customization.
Internet Commerce Engine 5 is scalable and can be expanded out to run on as many servers as needed to handle your customer base. As your market share grows, our program can grow with you, so this application should suffice for over 10 years or service.
Internet Commerce Engine 5 is multi-media rich, and supports the integration of both movies / videos and image gallery that can be tied to a product and it's display container. This aids in the description of a product, showing the customer the many uses and applications that go way beyond simple words.
Internet Commerce Engine 5 is built on Microsoft ASP.Net Technology. This means your company has access to thousands of qualified programmers to support any customization that your company may require.
In addition, you have access to thousands of people that are experts in the deployment of ASP.Net applications running on IIS7+. This means your company won't get stuck with a technology that will fail over time, because of lack of support.
Microsoft SQL Server 2008 has been selected for use offering good reliable performance on a daily basis. It offers excellent easy integration into your operating system environment, and is easy to setup and support.
Full compatibility with Microsoft Exchange Server, and support for other SMTP Email Servers is supported such as Qmail. Integration with hosted email solutions based on standard SMTP ree supported as well.
Internet Commerce Engine 5 runs native on Microsoft Windows Server 2008 using IIS7.5. It can run in both standalone and domain configurations, and supports Windows Authentication to other Microsoft Applications.
The program modules are compiled as DLL's, resulting in blazing fast operations in both the X86 and X86 instruction sets, on any CPU such as AMD and Intel. So hardware compatibility is not an issue here.
Microsoft ASP.Net Applications are much faster and use less CPU cycles than PHP. The program is optimized for both speed and bandwidth conservation, in which the use of asyncpostback transmissions are used for partial page updates.
Internet Commerce Engine 5 is PCI Compliant, and has been updated recently to the latest specifications. We have gone to great lengths to protect the customer’s personal information, for we feel that is priority number one in our mission to produce the best possible ecommerce application.
All personal information is encrypted with 256 Bit DES Encryption, and is capable of 512K Encryption as well. Credit Card Numbers are never exposed to personal, for they are locked and cloaked in a closed system.
We have a 5 level security system, in which only the super user can gain access to the entire program in Site Administrator, the backend GUI for daily management.
Internet Commerce Engine 5 is easy to customize by just altering the existing artwork and making changes to the CSS style sheet files. We have split up the style sheets to reflect one for themes, and the others for specific program applications. Simply start off with the theme style sheet, and work your through the others until you obtain your desired results.
There are no messy scripts to alter, or any program code to write unless you’re looking for a very specific function or feature. All program options are available using the design feature of Visual Studio, in which you access the property panel to change or set the functionality of the program.
Program Applications can be set individually to any background color of your choosing, or a mix of background colors. We give you a wide range of flexibility in terms of customization for the look and feel of the program.
Simply fill out our Request a free quotation form to begin the process. You can also call the Director of Business Development, Jim Kirker @ 657-203-2340.
We're expensive, but not as expensive as a big city agency in the downtown area. Quality and performance does come with a price, and professional staff memebers are difficult to find.
We're a full service interactive agency in Huntington Beach with happy and successful clients all across North America.
We also believe you should enjoy working with your online marketing partners, and that working on your project should be fun.
We're a result oriented company, that strives to produce the best results possible, from your marketing campaign.